Tuesday, 27 December 2016

What is SEO (Search Engine Optimization) ? Importance in blogging

Setting up a blog/website and publishing your creativity will not show off your identity or brand to world. Showing off your creativity in a user friendly manner and search engine friendly manner is regarded as best SEO practice. Today my goal is to make you to understand SEO terms, On-Page SEO, Off-Page SEO , White Hat, Black Hat tricks.

What is SEO (Search Engine Optimization) ? 

 Search Engine Optimization is a process of optimizing a website or a blog to make it search engine friendly. Implementing SEO to website is nothing but applying seo techniques for each web page or posts which boosts up your website SERP (Search Engine Ranking Pages). In other words increasing visibility of your webpages over search engines like Google, Bing, Ask etc…. Follow up tutorial deals with Latest 2016 SEO basics, tips and techniques to increase SE ranking of your website.

Why SEO is important? SEO Techniques and Tips for Beginners

If you are familiar with website development you can easily understand concepts of SEO. Before knowing techniques you need to know why seo is important, why bloggers follow SEO strategies.
Search Engine Optimization is a technique to increase SERP of website ie expecting more webpages to rank higher in search engine results. Search Engine Optimization involves targeting organic traffic also ie navigation on to site using keywords. In order to understand what is SEO you need get familiarized with below terms.
  • Search Engine Rank
  • Search Engine Optimization
  • On Page SEO
  • Off Page SEO
  • White Hat Techniques
  • Black Hat Techniques

 1.   Search Engine Rank

When a user searches with keyword on search engines. Search engine retrieves millions of results from it’s huge database and displays to user. Search engine rank is nothing but position of your webpages in displayed results. For example If you searched for blogging tips on google you will get thousands of results. If search engine is putting your webpage on first position then your page will be having highest rank. Implementing SEO techniques is all for increasing search engine rankings for individual posts or web pages.

2.   SEO

Search Engine Optimization involves content developing in an user/reader friendly manner and search engine friendly manner. Performing SEO to post involves integrating some specific search terms (Keywords) in between the content, Which actual gets integrated into actual content, optimizing headings, optimizing images etc… Most important thing don’t add keywords intentionally to content as saying doing SEO to post, This is will harms you instead of helping and regarded as Over SEO.

3.  On-Page SEO

On Page site optimization is all about how you modify the individual posts content according to SEO. On page site optimization involves writing unique high quality content, integrating keywords into post at appropriate places, using H1,H2,H3 headings, optimized eye catchy titles for articles, maintaining keyword density, and many more.

Read Also...  Easy guide on how to create a blog

4.  Off-Page SEO

Off Page site optimization includes Link building, Link exchanges. Nothing but obtaining links from other websites. You can get more links by submitting your blog to open directories, submitting to social directories like Digg, Reddit, Stumbleupon, Pinterest many more. Off page SEO involves increasing popularity of your own link.

5.  White Hat Techniques

White hat techniques are those most search engines accept and recommend. Involves creation of content targeting for users not for search engines. Good quality posts, unique posts, no duplicate content etc...

6.  Black Hat Techniques

Referred as spam indexing also. Black hat techniques includes cloaking (showing one type of page to search engines and serving different page to users ), creating door way pages (low quality pages stuffed with keywords), Keyword stuffing, Meta tag stuffing (using unrelated tags), Ranking for keywords using multiple websites or urls. Don’t employ these techniques you can survive for short time using black hat techniques once you are identified by search engines you will not be considered.
These are the important SEO concepts or basics where every blogger must be aware off in order to understand “What is SEO and its importance in blogging?  A single tip can change your blogging life. All the best, keep tuned for more here.
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Author:

Meet David Ndubuisi, CEO at GyrationTech, tech blog where you learn for free, I spend my time surfing the net with the hope of finding new ways to make technology life easier for everyone. I also offer web design services.

10 comments:

  1. S.E.O. is an acronym that stands for Search Engine Optimization. Search Engine Optimization is the way to maximize the website's visibility in search engine results pages.

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