No installation required. Just tap the URL  and the apps open even if the user doesn’t have the full app installed.

This is the world the god of the network intend to offer you … the world called instant App!
Google realized that downloading 

If you close an Instant App, it’s essentially gone. It technically lives on in your cache for a few hours.
It will be available for Android users later this year, and the good news is that Instant app features will work on Android 4.2 Jellybean and later.

This is why Android rules the system! If you are not on Android, you are wrong.

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